Client Overview

Our client is a passionate UAE-based food startup offering healthy meal subscriptions tailored for individuals and families looking to improve their diet without sacrificing taste or convenience. With a mission rooted in wellness and innovation, the brand provides nutritious, chef-crafted meals that fit into busy lifestyles — making health a habit, not a hassle.

When they approached Techwaresoft, they were a fresh startup with a bold vision but no digital presence. They needed an all-in-one digital partner to bring their business to life online.

The Challenge

As a new entrant in the competitive food-tech space, the client needed to:

• Establish a strong digital identity
• Launch a scalable e-commerce platform for meal subscriptions
• Build a compelling online presence across social media
• Set up a professional internal communication system

They had no existing website, marketing assets, or IT infrastructure. All aspects of their digital presence needed to be designed, developed, and deployed from scratch — with tight deadlines to match their launch goals.

Our Solution

Techwaresoft delivered a 360° digital transformation for  this healthy food brand, covering every touchpoint — from branding to backend infrastructure.

1. E-Commerce Website Development (Odoo)

We developed a fully customized e-commerce platform on Odoo, selected for its robust flexibility and built-in ERP features that would allow for future scalability. Key features included:

• Custom meal subscription logic (daily/weekly plans)
• Admin control panel for order tracking and CRM
• Seamless mobile responsiveness
• Custom UI/UX tailored to match the brand’s fresh, vibrant identity
• Domain handling & secure hosting setup to ensure a reliable, scalable launch
• End-to-end Odoo implementation including modules for sales, CRM, and inventory tracking

Our design team worked closely with the founders to ensure the user experience felt intuitive, clean, and conversion-focused. The entire build was completed within 1 month, involving a cross-functional team of developers, designers, and QA specialists.

2. Social Media Marketing

We crafted a brand voice that was energetic, trustworthy, and health-conscious. Our strategy revolved around storytelling and building community trust.

• Platforms: Facebook, Instagram, TikTok, and X (formerly Twitter)
• Tactics: 
  • Product storytelling via behind-the-scenes content 
  • Launch campaigns featuring before/after health journeys
  • UGC (User-Generated Content) contests and meal reviews
  • Paid ad campaigns focused on convenience and lifestyle benefits

Our TikTok and Instagram reels with chefs preparing meals gained notable engagement, and the UGC strategy helped build rapid credibility among health-conscious users.

3. Business Emails Setup (Zoho Mail)

We implemented Zoho Mail for their entire team, allowing seamless communication across departments. This included:

• Setup of branded email addresses (e.g., hello@[brand].ae)
• Configured on multiple devices for mobile access
• Basic training on Zoho tools for their internal team

This enabled smoother operations, enhanced professionalism in external communication, and supported scalability as their team grew.

4. Branding & Launch Assets

• Logo Design: A clean, modern logo symbolizing freshness and health
• Menu Design: Visually rich PDF and digital menus for marketing and customer onboarding

Results & Impact

In just 8 weeks, the startup went from a concept to a full-fledged online business. Key wins:

• Launched on-time with all digital systems ready pre-launch
• Over 100 subscriptions in the first month
• 30k+ organic reach across social channels in the first quarter
• Customer support streamlined through professional email setup
• Boosted conversion rates thanks to intuitive UX and direct CTA-driven content

Client Feedback

“We couldn’t have asked for a better tech and marketing partner. Techwaresoft didn’t just build our website — they helped us shape our entire digital identity. From branding to backend, they delivered everything on time with amazing attention to detail.”
 — Co-Founder of the brand

Looking Ahead

We continue to support this brand with digital marketing, performance analytics, and periodic tech support as they scale. Our partnership is a testament to what can be achieved when innovation meets execution.